Whitestone Branding is a promotional marketing agency that wanted a modern redesign for its website to match its creative and client-driven identity.
Client Requirement
The client wanted a site that better presented work, guided visitors to services, and supported lead conversion without losing the agency’s bold personality. The experience needed clearer content hierarchy, scannable case studies, and improved contact/CTA pathways to increase inbound leads.
Our Solution
We designed a multi-layered information architecture that prioritized storytelling and conversion. Interaction design emphasized readability, visual rhythm, and clear affordances for exploring work. We validated content priorities with stakeholder workshops, card sorting, and usability testing to ensure the redesign supported both discovery and conversion.
Industry
Marketing (Branded Merchandise & Creative Services)
Services
UX Audit · Competitive Analysis · Moodboard · Style Guide · U/UX Redesign · Content Structuring
Timeline
2024- 2025
User Interface Highlights
Homepage & Lead Funnel – A prioritized content funnel with hero narratives, trust signals, and clear CTAs to convert visitors into conversations.
Work Showcase & Case Study Flow – Modular case pages with scannable summaries, process highlights, and visual storytelling to support credibility and discovery.
Service Pages & Contact UX – Structured service descriptions, FAQ microcopy, and frictionless contact forms to reduce barriers to inquiry.
Performance & Analytics Layer – Built-in tracking considerations for A/B testing and iterative improvement of conversion points.
Visual Identity
To align with Whitestone’s bold and creative spirit, we built a visual system around the brand identity provided by the client. The pre-defined palette of deep blues and vibrant green establishes trust and energy, while the chosen font pairings — Work Sans and Petrona — create a modern yet approachable tone. By applying these elements consistently across the site, we enhanced readability, strengthened brand recall, and delivered a cohesive visual impact.
Final Output
The redesigned site communicates Whitestone’s creative capability while guiding visitors toward meaningful actions. Improved content organization and clearer CTAs increased engagement and reduced bounce on service pages, supporting more high-quality inbound inquiries.
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